Teamson Kids NAILED the consumer need state with their original line of MODERN, STYLISH, PLAY KITCHENS. With the variety of styles and colors to choose from, INSTA-MOMS everywhere would be thrilled to show these babies off in their “untouchable living rooms”. With competitors coming into the market everywhere, we set out to create a campaign that would ENGAGE with our consumers, and truly connect to our brand to fall in love with the line of products that matched their personal style. 

We challenged our consumers to FIND YOUR IMAGINISTA (or your child’s, but let’s face it, they probably are one in the same.) 

Let your imagination run styled and find the perfect toys for your child that don’t stand out like a sore thumb in your finely decorated living space.  Visually we took on an editorial feel with the idea of extending INTO the digital world, with Native advertorials and long form sponsored blog articles. 

The idea was to implement a personalized quiz for our consumers to take and embrace their own imaginista, encouraging sharing.

Pop up Stores, that placed each kitchen set into an INSTAGRAM worthy world, themed around these imaginista personas.