Senior multiplatform branding leader and creative director with 20 years of experience in creative leadership roles. Proven track record of accelerating brand engagement, creating data-driven creative that expresses a brand story in a 360º approach. Strategic, business oriented, collaborative, creative known for ability to build teams through coaching, fostering a culture of safety, collaboration and engagement.
SENIOR CREATIVE DIRECTOR
• Visionary leader with combined ability to think creatively and strategically to achieve team goals. Effectively communicates the vision to the team or organization to help develop a plan to execute.
• Catalyst for innovation, fostering a culture of challenging the status quo, creativity and forward-thinking to drive continuous improvement and stay ahead in competitive markets.
• Team builder with a coaching mentality, mentoring and developing high-performance creative teams through a focus on collaboration, trust, and shared goals. Encouraging cross collaboration with channel owners and stakeholders to improve working relationships. Drive synergies on programs that inspire, disrupt, create emotional responses, and drive results.
• Divergent thinker who seeks to evolve and refine processes and workflows to create an inclusive culture focused on collaboration, problem solving and effective and efficient creative execution.
• Agile leader with a proven capacity to navigate and lead teams through change, demonstrating flexibility and resilience in evolving business landscapes.
• Upholder of ethical leadership principles, consistently demonstrating integrity, honesty, and a commitment to ethical business practices.
STRATEGIC COMPETENCIES:
Integrated Marketing
Strategic Plan Development
Consumer Insights
Brand Development
Brand Awareness
Media Plan Strategy
New Business Presentation
ROI Data Analysis
Workshop Facilitation
Content Strategy
Creative Direction
Art Direction
Presentation Design
Design Systems
Content Creation
Paid Social
Programmatic Display / Video
Point-Of-Sale
Out-Of-Home
Broadcast
Experiential
Package Design / Strategy
SOFTWARE:
Adobe Creative Suite
Photoshop
Illustrator
InDesign
Animate
After Effects
Sketch
Figma
Frontify
ChatGPT
Freehand
Miro
Klaviyo
Microsoft Suite
Asana