A trusted brand coming out with an innovative new product deserves a splash. This product that can appeal to an audience of families, moms, kids and even young adults deserves a modern twist to get the word out. It is about disruption, fun, engagement and trial to introduce delicious to the world.

Another project that got pitched and approved, but the blueberry season was not as good, and the project had to get cut. 

I created concept and design ethic, and led a team to come up with the event ideas and digital extensions. And led another designer helping with in store pieces connecting the consumer in store.