Create a Brand that can bridge the two practices, connecting them in the philosophies behind each practice, but differentiating in what they offer.

We needed to find a visual brand identity that could speak to and not alienate differentiating audiences.

The goal was to create a clean, modern and simplistic aesthetic, that remained timeless. As the industry was becoming more and more congested in the state of Maine, we needed to aim to feel credible and professional while also feeling approachable.